Take me to your leader
"Take me to your leader!"
Remember those old alien invasion movies? That was always what the aliens said when they contacted earth. They didn't want to deal with anyone else. The only person they wanted to interact with was the person they thought had authority, expert knowledge, and the ability to make decisions that would advance the alien's goals.
Did you know your customers are asking the same question? They want to deal with leaders, not just another member of the crowd. They want a service provider that they believe has the authority and knowledge to get them closer to their goals. Have you established yourself as a leader?
Perception is the goal here. You don't have to be the biggest to be percieved as a leader in your field. Look for opportunities to position your business in the public eye as an expert. Write articles, start a blog, participate in panels, present workshops, or anything else that gets your name attached to a field of knowledge relevant to your business. Do this well, and when customers say "Take me to your leader," they'll be looking for you.
