We have officially launched brandEdge!

And the buzz around the new company is building steadily. Most importantly, it is rapidly getting out of my control. That's the ultimate goal (and test for success) of any buzz campaign. The idea is to come up with a great idea, determine the best communications strategy for your target audience, and then release it into the wild to fend for itself. But we have even more planned, so just watch out! Once all this is done, I'll post a case study of my own process.

P.S. Follow us on twitter to keep up with what's happening! http://www.twitter.com/brandEdge